What needed fixing
SE Metal Roof had already built a strong reputation in Atlantic Canada, but the marketing, website experience, sales tools and internal systems needed to work more closely together as the company grew.
The opportunity was bigger than a website redesign. It was about creating a connected marketing and sales ecosystem that could support how the company attracts leads, explains a premium product, follows up with customers and manages the work behind the scenes.
How I approached it
I treated the brand, website, search visibility, lead generation and internal workflow as parts of the same customer journey instead of separate projects.
That meant improving the public-facing marketing while also building tools that support quoting, customer communication, sales follow-up and operational visibility.
What I worked on
- Marketing strategy and positioning
- Website and conversion strategy
- SEO and local search growth
- Campaign and content development
- Sales collateral and customer communication
- CRM, quotation and customer workflows
- Automation and custom development
- Ongoing analytics and optimization
What changed
The result is a more connected system where marketing, sales and customer operations reinforce each other. The website does more than generate leads; it feeds a broader platform designed to help the company communicate value, support customers and scale more intelligently.
Still evolving
This is an ongoing project. New tools, landing pages, campaign ideas, reporting, sales workflows and customer-facing improvements continue to be added as the business changes.
Marketing Strategy, Brand Positioning, Web Design, SEO, Content, CRM, Sales Enablement, Automation, Custom Development
A connected marketing and sales ecosystem that supports lead generation, customer communication, sales workflows and continued growth.